When most entrepreneurs decide to "get online," the first thing they think of is a website. They hire a designer, spend between $1,000 and $5,000, wait weeks, and when the site finally launches… it's hard to update, slow, and their customers are still messaging them on WhatsApp anyway.

The good news: you don't need a website to sell online in 2025. What you need is a single link that does it all — and today we'll show you how.

Why a Traditional Website Isn't for You (Yet)

Websites are powerful tools, but they have a fundamental problem for small businesses: they require constant maintenance, technical know-how, and money. Every content update depends on someone else. Want to change a price? You have to wait for the developer.

For a personal trainer, a nail studio, or a freelance photographer, that model doesn't make sense. Your business moves fast. Your prices change. Your services evolve. You need something you can control yourself, from your phone, in minutes.

What You Actually Need: One Link That Does Everything

Imagine having a single link — something like puny.bz/yourname — where your clients can:

That link goes in your Instagram bio, on your business card, in your WhatsApp messages. One place for your entire business.

Real data: 73% of small business customers in Puerto Rico prefer to book and pay online when the option exists. The friction of "message me for a quote" sends them looking elsewhere.

The 3 Things That Actually Matter for Selling Online

1. A Way to Get Paid

No online payments, no online business. You need to accept credit cards, ATH Móvil, or transfers. The customer who wants to pay you right now at 11pm can't wait until you open tomorrow.

2. A Way to Book

If you sell services, the "message me to schedule" process is a filter that loses you clients. A booking system where customers see your available slots and reserve on their own — without you having to respond to anything — multiplies your appointments.

3. A Place to Be Found

It doesn't need to be a 10-page website. It needs to be a clear, professional, easy-to-share link. With your photo, your name, your services, and a button to take action.

The Most Common Mistake: Waiting Until You're "Ready"

Many entrepreneurs stay stuck in preparation mode. "When my logo is done," "when I save up for my website," "when I have more clients." The problem: clients don't wait. Your competition doesn't wait.

The perfect online presence doesn't exist. What does exist is starting today with what you have, and improving as you go. A basic link that works today is worth more than a perfect website that'll be ready in six months.

How to Get Started in Under an Hour

With Puny you can have all of this running today:

No designers, no code, no waiting. Just you, your phone, and 30 minutes.


Having an online presence isn't about having the most beautiful website. It's about letting your customers find you, understand what you do, and pay you — without hassle. You can have that today.