TL;DR: Wix raised prices up to 147% in 2025 and still won’t let you switch templates without rebuilding your entire site. For businesses in Puerto Rico, there are 5 more efficient and affordable alternatives—especially Puny.bz with native ATH Móvil integration.
Sound familiar? You plan to build a “quick” website on Wix on a Sunday afternoon and end up losing the whole weekend trying to move a single button.
You’re not alone.
Thousands of users report similar experiences. And in our work with Puerto Rican entrepreneurs, we’ve seen this pattern play out again and again:
- Day 1: “Wix will be perfect, they say it’s super easy”
- Day 3: “Why can’t I change this color?”
- Week 2: “Wait… I can’t change my template without starting over?”
- Month 1: “This plan is costing way more than I expected”
Wix promised simplicity but delivered complexity in disguise.
In Puerto Rico, where getting to market fast matters and every dollar counts, these limitations become real obstacles to growing your business.
But there’s good news.
In this in-depth breakdown, we’ll walk you through 5 data-backed alternatives for 2025 that solve exactly these problems. One of them was built specifically for the Puerto Rican market and promises to get your online store with ATH Móvil up and running in 15 minutes.
Verified data. No marketing fluff. Just real solutions.
Why Thousands of Users Are Looking for Wix Alternatives in 2025
Based on independent research and real-world testing, here are the documented issues driving users away from Wix:
Problem #1: Dramatic Price Increases
Wix significantly raised its prices in 2025:
- Light plan: $17/mo
- Core plan: $29/mo (entry-level e-commerce)
- Business plan: $36/mo
- Business Elite: $159/mo
Bottom line: Any business that wants to sell online will pay at least $348/year, up to $1,908/year on the full plan.
Problem #2: The Template Trap
Here’s the detail Wix doesn’t highlight in its marketing:
Once you publish your site with a specific template, you cannot switch to a different template without rebuilding the entire site from scratch.
That means:
- ❌ All your customization work is gone
- ❌ Integrated apps are removed
- ❌ SEO settings are wiped out
- ❌ Any custom code disappears
Source: Official Wix Support documentation
Problem #3: Documented Performance Issues
Independent testing in 2025 shows that Wix averages 7.3-second load times, with only 58.7% of sites passing Core Web Vitals checks.
Why does it matter? Google penalizes slow sites in rankings, and users abandon pages that take more than 3 seconds to load.
Problem #4: Complexity vs. Promises
Real setup times on Wix:
- AI-generated sites: 10–30 minutes for a basic result
- Professional customization: 3–4 weeks for 10–15 pages
- Full e-commerce setup: up to 6 weeks
Far from the “in minutes” their marketing promises.
The 5 Most Common Pain Points:
- Post-publish rigidity: Can’t switch templates
- Escalating costs: Basic features require expensive plans
- Learning curve: More complex than advertised
- Customization limits: Less flexible than alternatives
- Mandatory ads: Free plan shows Wix branding, hurts credibility
Do any of these sound familiar?
The 5 Verified Alternatives That Beat Wix in 2025
After analyzing performance data, updated pricing, and real user experience, these are the options that are actually worth your time:
1. Puny.bz ⭐ BEST FOR PUERTO RICO
⚡ Real setup time: 3–15 minutes (record: 3 minutes)
💰 Price: $0–$35/mo
🎯 Specialty: The only builder with native ATH Móvil support
Why it’s #1 for PR?
In our experience, Puny.bz directly solves the problems that were frustrating our clients on Wix:
“Having a digital presence is super important for my business. It’s a mobile page that helps me show my clients what we’re currently doing… I love that there are pages I can create in under five minutes with a photo and a quick description of what it’s about.”
— Betsaida Pagán, Founder of Celebrate (real Puny.bz user)
✅ What Wix can’t do:
- Full design flexibility: Change your look any time without losing content
- ATH Móvil built in: The only builder with native support for the Puerto Rican market
- No hidden fees: Keep 97% of sales on premium (Wix charges extras on services)
- Real Spanish support: Not auto-translated
✅ Genuinely fast setup:
- “Card” system (Punies) that you drag and organize
- Fastest setup recorded: 3 minutes
- Functional online store: 5–15 minutes average
- Contact forms: 2 minutes
- Product gallery: 3 minutes
✅ Honest pricing:
- Free plan: Genuinely functional, not artificially limited
- Premium plan: $35/mo vs $29–$159/mo for Wix
- No surprise price hikes year after year
❌ Honest considerations:
- Newer platform (less track record than Wix)
- Custom domains not yet available (in development)
- Fewer templates than established giants
Want to evaluate if Puny.bz is right for your specific situation? Schedule a free personalized demo in Spanish.
💡 Best for:
- Entrepreneurs who prioritize speed to market
- Businesses that need ATH Móvil for local customers
- Users frustrated with Wix’s limitations
- Anyone who values pricing transparency
“I love how accessible and easy it is and that I can use it on my phone, tablet, or computer. I’m always on the go.”
— Betsaida Pagán, Founder of Celebrate
2. WordPress.com — BEST FOR LONG-FORM CONTENT
⚡ Setup: 15–30 minutes
💰 Price: $4–$45/mo
🏆 Market share: 68% of the CMS market
Why consider it:
WordPress.com offers the lowest entry price at $4/mo and flexibility that Wix can never match.
✅ Advantages over Wix:
- Switch themes freely: Without losing content
- 60,000+ plugins: Unlimited functionality
- Superior SEO: Specialized ecosystem
- Real scalability: Grows with your business
❌ Real-world drawbacks:
- Learning curve: Requires time to learn
- E-commerce performance: 69.5/100 with WooCommerce
- Hidden fees: Up to 8% commission on basic plans
💡 Best for: Bloggers, consultants, anyone publishing content regularly
3. Squarespace — BEST DESIGN (BUT MORE EXPENSIVE)
⚡ Setup: 5–15 minutes with Blueprint AI
💰 Price: $16–$99/mo (increased up to 148% in 2024–2025)
🎨 Specialty: Premium templates
The reality of Squarespace in 2025:
Squarespace is still the “prettiest” option, but it raised prices dramatically:
- Plus plan: $39/mo (was $28/mo) = +39%
- Advanced plan: $99/mo (was $40/mo) = +148%
✅ If you have the budget:
- 177+ premium templates: Genuinely beautiful
- Blueprint AI: Functional sites in 10 minutes
- Ease of use: Consistently ranked #1 for simplicity
- Mobile optimization: 100% automatically responsive
❌ The real cost:
- No real free plan: Unlike Wix and Puny.bz
- Limited performance: 70/100 in independent testing
- Longer creation time: Compared to WordPress or Puny.bz
💡 Ideal for: Photographers, architects, designers with a budget that prioritizes aesthetics
4. SITE123 — SIMPLEST (BUT LIMITED)
⚡ Setup: Under 1 hour
💰 Price: $10.80–$22.80/mo
🎯 Focus: Extreme simplicity
The “zero decisions” option:
✅ Advantages:
- Ultra-simple interface: Zero design decisions
- Affordable pricing: From $10.80/mo annually
- Fast setup: Under an hour total
❌ Significant limitations:
- No drag-and-drop: Basic functionality vs competitors
- Dated templates: Rated “outdated” by reviewers
- Template lock-in: Same problem as Wix
💡 Ideal for: Businesses with a very tight budget that only need a basic online presence
5. Hostinger Website Builder — BEST INITIAL VALUE
⚡ Setup: 1–3 minutes with AI
💰 Price: $2.99/mo promotional (renews at $11.99–$13.99/mo)
⚡ Performance: Technical optimization leader in 2025
The promotional price trick:
✅ Real advantages:
- Superior technical optimization: Best performance in 2025 testing
- Lightning-fast AI: Real 1–3 minute setup
- 150+ templates: With full drag-and-drop
❌ The fine print:
- Real price: Triples after the first year
- Design quality: Inconsistent vs Squarespace
- Limited support: Basic compared to premium options
💡 Ideal for: Budget-conscious users who understand the renewal pricing model
Side-by-Side Comparison: Verified Data 2025
*Promotional first-year price, increases afterward
Decision Guide: Which One Is Right for Your Business Type?
💻 Freelancers, Coaches, Consultants & Service Providers in Puerto Rico
Recommendation: Puny.bz
Why?
- Sell services online immediately (store)
- Show your full portfolio (catalog)
- Capture additional leads (forms)
- ATH Móvil is crucial for local payments
- 3–15 minute setup = selling the same day
Essential elements:
- Service store with direct payments
- Portfolio/work catalog
- Complementary contact form
- ATH Móvil + Stripe integration
- Testimonials and contact info
🎨 Artists, Photographers & Creatives
Recommendation: Squarespace (customization) or Puny.bz (speed)*
If visual impact is the priority: Squarespace
- Customization: $39–$99/mo
- Genuinely beautiful premium templates
- Setup time: 1–2 days
If you need revenue right away: Puny.bz
- Gallery + store selling in minutes
- Monetize your art/photography from day 1
- ATH Móvil for local sales
- Refine design while generating income
💼 Consultants, Coaches & Professionals
Recommendation: Puny.bz or WordPress.com
To start monetizing services immediately: Puny.bz
- Service store up and running in one afternoon
- Direct payments with ATH Móvil + Stripe
- Complementary forms for lead capture
- Focus on selling now, perfect it later
For long-term authority/SEO: WordPress.com
- Extensive blog + advanced SEO
- More initial time investment, better long-term ROI
- Requires separate e-commerce setup
🛒 Mid-to-Large E-commerce
Recommendation: Puny.bz → WordPress.com (future migration)
Recommended strategy:
- Validate with Puny.bz (1–3 months)
- Scale to WordPress.com/WooCommerce (when needed)
- 100+ products
- Advanced features
- Inventory management
📝 Blogs & Long-Form Content
Recommendation: WordPress.com
Unmatched for:
- Regular article publishing
- Advanced SEO optimization
- 60,000+ available plugins
- Content monetization
Step-by-Step: How to Migrate from Wix to Puny.bz (Without Losing Traffic)
Phase 1: Preparation (30 minutes)
Audit your current content:
- 📝 Export important text
- 📷 Download high-quality images
- 💰 Document products/services with pricing
- 📞 Save contact information
⚠️ Note: Wix does not offer automatic migration to any other platform.
Phase 2: Basic Puny.bz Setup (15 minutes)
Registration and initial configuration:
- Create your account at puny.bz
- Choose a username → puny.bz/yourname
- Confirm your email
Create the essentials:
- Welcome text (text card)
- Main products (store/catalog card)
- Contact form (form card)
Focus on functionality, not perfection.
Phase 3: Puerto Rico Configuration (5 minutes)
Local payment setup:
- ✅ Connect Stripe (international cards)
- ✅ Add ATH Móvil (local market)
This combination is unique in the website builder market.
Phase 4: Full Content (30–60 minutes)
Modular migration:
- 🛒 Transfer complete products
- 📄 Create any additional pages needed
- 🖼️ Upload image gallery
- 🔗 Configure social media links
Advantage of the card system: You build modularly, with no pressure to be “perfect from day 1”
Phase 5: Full Testing (15 minutes)
Pre-launch checklist:
- ✅ Test forms (are emails being sent?)
- ✅ Complete purchase flow (Stripe + ATH Móvil)
- ✅ Mobile display looks correct
- ✅ Load speed is acceptable
Beta testing: Share with friends or family for feedback before the official launch
Phase 6: Gradual Launch (1 week)
Smart transition:
- Days 1–2: Update your social media bios
- Days 3–4: Communicate the change to existing clients
- Days 5–7: Redirect main traffic
- Week 2: Keep Wix as backup
- Week 3: Cancel Wix if everything is running smoothly
📊 Metrics to monitor:
- Web traffic (should not drop more than 20%)
- Conversions (forms/sales)
- Client feedback on the new page
Conclusion: The Data Doesn’t Lie (And Your Time Is Worth Money)
The Reality of Wix in 2025:
- ❌ Prices increased up to 147%
- ❌ Cannot switch templates after publishing
- ❌ Average 7.3-second load times (vs the <3s standard)
- ❌ Real setup: 10 minutes to 4 weeks (vs the “minutes” marketed)
Why Puny.bz Wins for Puerto Rico:
1. Real Speed to Market
- 5–15 minute setup vs weeks with Wix
- Online and selling the same day
2. Economically Superior
- $35/mo vs $29–$159/mo for Wix
- No surprise price increases year after year
- Keep 97% of sales (vs hidden fees on others)
3. Optimized for the Local Market
- Native ATH Móvil (unique in the market)
- Real Spanish support (not auto-translated)
- Deep understanding of the Puerto Rican market
4. Future Flexibility
- Unlimited design changes
- You won’t get “trapped” like on Wix
The Real Cost of Staying with Wix:
Year 1:
- Wix Core (minimum for e-commerce): $348
- Time lost on setup: 20–40 hours
- Missed opportunities: Immeasurable
Year 2:
- Possible further price increases (see 2024–2025 history)
- Accumulated frustration with limitations
- Competitors already online with better alternatives
The ROI of Switching:
With Puny.bz:
- Year 1: $420 ($35×12) + 2–3 hours setup
- Difference: $72 less + 17–37 hours saved
- Plus: ATH Móvil = more local sales
Your time is worth money. Your lost sales are worth even more.
Ready to Make the Switch?
🚀 Immediate next step:
Puny.bz free plan = risk-free evaluation
- ✅ No credit card required
- ✅ No long-term contracts
- ✅ Real functionality (not a limited demo)
Decision time: 15 minutes of real testing
In those 15 minutes you can:
- Create an account
- Set up a basic page
- Test the card system
- See if it solves your Wix frustrations
Have specific questions about your situation?
Puny.bz offers personalized demos in Spanish. Schedule a 15-minute call to evaluate if it’s the right solution for your specific business before making any decisions.
No more wasting time on platforms that promise simplicity and deliver complexity.
It’s time for an alternative that actually works.
Questions about technical migration or specific features? Schedule a personalized demo or share your experiences in the comments to get tips from other entrepreneurs who have made the switch.