9 Digital Tools that your Business Needs
Feb. 15, 2025
6 min read
Increase Your Productivity with Digital Tools
Digitalizing your business may seem complex and expensive, but many powerful and free tools can help you bring your business into the digital world. Below, we will introduce free tools that assist with website creation, idea generation, video and photo editing, payment processing, and more.
1. For Creating Graphic Designs: Canva
Canva is an easy-to-use graphic design tool that allows you to upload your own photos, logos, elements, and vectors. It also provides free design elements to enhance your creations.
Canva offers a wide variety of professionally designed templates, so you don’t have to start from scratch. Each template is tailored to a specific format—whether you need an Instagram post, Facebook banner, YouTube thumbnail, print flyer, or billboard, Canva provides pre-set dimensions to ensure correct sizing.
You can download your designs in different formats such as PNG and JPG, depending on your needs. Canva is ideal for those with no graphic design experience, yet versatile enough for professionals.
Your business needs to communicate effectively, and consistent, well-designed graphics aligned with your brand help create a strong presence. A well-crafted design makes your brand memorable. Think about your favorite brands—you likely remember their logos, typography, and colors.
2. For Idea Generation: Chat GPT
Chat GPT is an AI-powered conversational model that mimics human conversation patterns. While that is a basic explanation, it is actually a highly versatile tool, especially for entrepreneurs. You can use it to ask questions, solve complex problems, research topics, and organize your thoughts.
When creating content, generating ideas can be challenging. Chat GPT provides strategic suggestions to help structure ideas tailored to your audience.
Example Prompt for an Accounting Business
Instruction: Generate a list of five content topics for people in Puerto Rico who want to learn about filing business tax returns in 2025.
- Everything You Need to Know About Tax Deductions for Businesses in Puerto Rico (2025)
- Who Needs to File Business Tax Returns in Puerto Rico? A Guide for Entrepreneurs and SMEs
- Common Mistakes When Filing Business Tax Returns in Puerto Rico and How to Avoid Them
- Tax Benefits for Businesses in Puerto Rico: Are You Taking Advantage of Act 20/22 (Act 60)?
- Step-by-Step Guide to Preparing Your Business Tax Returns in Puerto Rico with Digital Tools in 2025
Chat GPT quickly generates relevant content ideas based on your business and audience. These ideas can be turned into blog posts, videos edited with CapCut, or graphics created in Canva.
Beyond content creation, you can use Chat GPT to develop marketing strategies, find best practices, discover useful web tools, and gain industry insights. The key is to be specific, provide context, and verify information using your own judgment or secondary sources.
3. For Website Creation: Puny.bz
Your business may already have a physical location, but it also needs an online presence. Think of your website as a second storefront that is open 24/7, allowing customers to discover and explore your business anytime.
Creating a website may seem complicated and expensive, but with Puny.bz, you can build a professional website in just 15 minutes.
With an intuitive interface, Puny.bz guides you through the website creation process in just a few clicks. You can add photos, text, and links, customize colors to match your brand, and upload a profile image.
A website allows you to:
- Schedule appointments
- Process payments
- List products and services
- Collect customer contact information
Additionally, having a website allows you to run Google and Bing ads, reaching a larger audience than social media.
If you need assistance, Puny.bz experts are available via in-app chat or email support.
4. For Video Editing: CapCut
Video content is on the rise, with platforms like TikTok, Instagram, and even LinkedIn prioritizing short videos for engagement. While you can record and upload videos directly from your phone, editing helps refine the message, remove mistakes, and improve pacing.
Previously, video editing was reserved for professionals, but tools like CapCut make it accessible to everyone. Available for Apple and Android, CapCut lets you:
- Add music and voiceovers
- Apply effects and transitions
- Insert text and captions
- Optimize videos for different platforms
CapCut integrates with TikTok for seamless publishing. The app is free, making it a great tool for businesses creating high-quality video content.
5. For Payment Processing: Stripe
Businesses need a reliable way to receive payments. Instead of relying on cash, expensive payment terminals, or manual transfers, Stripe provides an alternative.
Stripe allows you to create payment links where you can add product details, images, prices, and customer information. It also provides a checkout portal where customers can enter their shipping, contact, and payment details.
Stripe processes payments and deposits funds directly into your bank account. The platform is free to use, charging only a small transaction fee per payment. Stripe payment links can be added to your Puny.bz website for seamless transactions.
6. For Appointment Scheduling: Google Calendar
Avoid unnecessary back-and-forth communication by allowing clients to book their own appointments using Google Calendar.
Simply set your availability, generate a booking link, and share it with clients. They can select a time that works for them, and you will receive a notification. Google Meet integration also enables virtual meetings.
7. For Email Marketing: Mailchimp
Mailchimp is an all-in-one email marketing tool that helps businesses manage campaigns from design to analytics.
- Drag-and-drop email templates (no coding required)
- Audience segmentation for targeted messaging
- A/B testing to optimize email performance
- Analytics reports on open rates, clicks, and conversions
Mailchimp is ideal for businesses looking to keep customers informed about promotions, updates, and new offerings.
8. For Webinars and Virtual Meetings: Zoom
Zoom is widely used for video calls, webinars, and virtual events. It offers:
- Screen sharing for presentations
- Polls and Q&A for interactive sessions
- Meeting recordings for later viewing
The free plan supports up to 100 participants per session, making it a great option for businesses hosting virtual events or team meetings.
9. For Photo Editing: Lightroom
Adobe Lightroom Mobile is a professional-grade photo editing app designed for all skill levels.
- Enhance lighting and colors
- Apply custom filters and presets
- Crop and resize images for social media
With Lightroom, businesses can ensure their visuals maintain a professional and consistent appearance. The free mobile version includes essential tools for high-quality photo editing.
Digitalize Your Business Today
Millions of people search the internet daily for solutions your business can provide. Without a digital presence, you risk missing out on a vast market.
The time to act is now. Start by creating your website—the foundation of your online business—in just 15 minutes with Puny.bz and launch your idea to the world.