
9 Best Shopify Alternatives for Selling Services (2025 Guide for Coaches & Freelancers)
Puny.bz
June 17, 2025
9 min read
If you're a coach, consultant, or service provider, Shopify's inventory management and shipping features are complete overkill for your business. You don't need complex product variants or fulfillment workflows — you need a platform that helps you showcase your expertise, capture leads, and start selling your services in minutes, not weeks.
Most service-based entrepreneurs waste valuable time wrestling with ecommerce platforms designed for product sellers. Instead of focusing on what matters — connecting with clients and closing deals — they get bogged down in technical setup and features they'll never use.
The solution? Choose a platform built specifically for service providers who need to move fast and stay focused on revenue generation.
Here are the 9 best Shopify alternatives that understand the unique needs of coaches, consultants, and freelancers who want results without complexity.
Why Service Providers Need Different Tools Than Product Sellers
Before diving into alternatives, it's crucial to understand why platforms like Shopify aren't optimized for service businesses.
Product sellers need:
- Inventory tracking and management
- Shipping rate calculators
- Product variant options (sizes, colors, etc.)
- Fulfillment automation
- Complex tax calculations
Service providers need:
- Quick setup and deployment
- Lead capture and consultation booking
- Portfolio and testimonial showcases
- Content publishing capabilities
- Simple payment processing for services
The mismatch is clear. Using Shopify for a coaching business is like using enterprise accounting software to balance your personal checkbook — technically possible, but unnecessarily complex and expensive.
The Top 9 Shopify Alternatives for Service-Based Businesses
Best for: Coaches, consultants, freelancers, and service providers who want to go from idea to income in minutes.
While Shopify was built for product sellers managing inventory and shipping, Puny.bz was designed specifically for service providers who need to move fast. Instead of spending weeks learning complex ecommerce features you'll never use, you can have a professional service page live in under 5 minutes.
What makes Puny.bz perfect for service providers:
- No technical setup required — If you can use Instagram, you can use Puny.bz
- Service package focused — Built for selling coaching packages, consultation bundles, and service offerings
- Instant lead capture — Custom forms that actually convert visitors into clients
- Multiple content types in one place — Showcase your expertise with galleries, detailed service pages, and client testimonials
- Calendar integration — Easily embed your booking links from Calendly, Acuity, or any scheduling tool
- Puerto Rico-friendly — Full ATH Móvil integration for local service providers
- Fair pricing — Keep 80% of your revenue on the free plan, 97% on premium ($35/month)
Perfect for: A business coach who wants to sell coaching packages, showcase client success stories, embed their Calendly link for consultations, and collect leads — all from one professional link they can share anywhere.
Pricing: Free plan available, Premium at $35/month
Try Puny.bz Free → | See Live Demo →
2. Calendly + Payment Integration — Scheduling-First Approach
Best for: Service providers whose main business model is booking appointments and consultations.
Calendly excels at one thing: scheduling. When combined with payment processors like Stripe, it creates a streamlined booking experience that many service providers love.
Strengths:
- Seamless calendar integration
- Automated booking confirmations
- Time zone handling
- Integration with video conferencing tools
Limitations for service providers:
- No content showcase capabilities
- Limited customization options
- Requires multiple integrations for a complete solution
- Can't display portfolios or detailed service information
Pricing: Free plan available, Standard plan from $10/month (annually), Teams plan from $16/month (annually)
3. Squarespace — Design-Heavy Website Builder
Best for: Service providers who prioritize visual design and have time to invest in setup.
Squarespace offers beautiful templates and design flexibility, making it popular among creative service providers who want a stunning website.
Strengths:
- Professional design templates
- Good SEO capabilities
- Integrated blogging platform
- Mobile-responsive designs
Limitations for service providers:
- Steep learning curve
- Time-intensive setup process
- Limited service-specific features
- Monthly costs can add up with integrations
Pricing: Basic plan starts at $16/month (annually), Core plan at $23/month, Plus at $39/month, Advanced at $99/month
4. Wix — Drag-and-Drop Website Builder
Best for: Service providers comfortable with design who want more control over their site's appearance.
Wix provides extensive design freedom through its drag-and-drop editor, making it appealing for service providers who want unique layouts.
Strengths:
- Complete design freedom
- Large template library
- App marketplace for extensions
- AI design assistance
Limitations for service providers:
- Can become complex quickly
- Performance issues with heavy customization
- Learning curve for optimization
- Template lock-in after publishing
Pricing: Free plan available, Light plan from $17/month, Core plan from $29/month, Business from $36/month
5. ConvertKit — Email-First Approach
Best for: Service providers who prioritize email marketing and lead nurturing.
ConvertKit (now called Kit) focuses heavily on email marketing and lead generation, making it valuable for service providers who build relationships through content.
Strengths:
- Powerful email automation
- Advanced segmentation
- Landing page builder
- Integration with multiple platforms
Limitations for service providers:
- Primarily email-focused
- Limited showcase capabilities
- Requires additional tools for payments
- Can be overwhelming for simple needs
Pricing: Free plan for up to 10,000 subscribers, Creator plan from $29/month, Creator Pro from $59/month
6. Linktree Pro — Simple Link Management
Best for: Service providers who just need basic link organization and are active on social media.
Linktree revolutionized the "link in bio" space, making it easy to share multiple links from social media profiles.
Strengths:
- Simple setup process
- Social media integration
- Basic analytics
- Affordable pricing
Limitations for service providers:
- Very limited customization
- No lead capture capabilities
- Can't showcase detailed services
- Lacks professional appearance for serious businesses
Pricing: Free plan available, Starter plan at $5/month, Pro plan at $9/month, Premium plan at $24/month
7. Gumroad — Digital Product Focus
Best for: Service providers selling digital products, courses, or downloadable resources.
Gumroad specializes in selling digital products and handles payment processing, making it useful for coaches selling courses or digital resources.
Strengths:
- Easy digital product sales
- Handles payment processing
- Affiliate program capabilities
- Customer management tools
Limitations for service providers:
- Limited to digital products
- No service booking capabilities
- Basic customization options
- Transaction fees on all sales
Pricing: Free plan available, optional paid features
8. Teachable — Course-Focused Platform
Best for: Service providers whose main offering is online courses or educational content.
Teachable is built specifically for creating and selling online courses, making it ideal for educational service providers.
Strengths:
- Course creation tools
- Student management
- Built-in payment processing
- Completion tracking
Limitations for service providers:
- Only suitable for course creators
- No general service showcase
- Limited customization
- Transaction fees on lower plans
Pricing: Free plan available, paid plans from $59/month
9. WordPress + Plugins — Maximum Flexibility
Best for: Service providers with technical skills who want complete control and customization.
WordPress with service-focused plugins can create powerful service provider websites, but requires technical knowledge and ongoing maintenance.
Strengths:
- Unlimited customization
- Extensive plugin ecosystem
- SEO capabilities
- Full ownership and control
Limitations for service providers:
- Requires technical knowledge
- Time-intensive setup and maintenance
- Security and backup responsibilities
- Can become expensive with premium plugins
Pricing: Free software, but requires hosting, themes, and plugins ($10-100+/month)
Why Service Providers Choose Puny.bz Over Traditional Shopify Alternatives
When you're selling your expertise rather than physical products, you need a platform that understands the service business model. Here's why Puny.bz consistently outperforms other alternatives for coaches, consultants, and service providers:
Speed to Market
While other platforms require days or weeks of setup, Puny.bz gets you selling in minutes. Your next client consultation could be booked before you finish reading this article.
Service-Specific Features
Instead of adapting ecommerce features for services, Puny.bz was built from the ground up for service providers. Custom forms, service packaging, portfolio showcases — everything you need is already there.
All-in-One Approach
No more juggling separate tools for scheduling, payments, content, and lead capture. Everything lives in one place, shareable with one professional link.
Fair Revenue Sharing
Keep 97% of your revenue with the premium plan. No hidden fees, no transaction limits, no complex pricing tiers.
How to Choose the Right Shopify Alternative for Your Service Business
Selecting the best platform depends on your specific business model and growth stage:
If You're Just Starting Out
- Puny.bz Free Plan: Test the waters with no upfront cost
- Linktree Free: Simple link organization for social media
- ConvertKit Free: Build your email list up to 10,000 subscribers
If You're Scaling Your Service Business
- Puny.bz Premium: All-in-one solution with fair revenue sharing
- Squarespace Core: Professional design with ecommerce capabilities
- WordPress + Plugins: Maximum customization for established businesses
If You Specialize in Digital Products
- Teachable: Purpose-built for online courses
- Gumroad: Simple digital product sales
If Scheduling Is Your Primary Need
- Calendly Pro: Advanced booking features and integrations
- Puny.bz + Calendly: Combine service packages with scheduling by embedding your calendar link
Key Questions to Ask Yourself:
- How quickly do you need to launch?
- Do you need to sell service packages, capture leads, or publish content?
- What's your monthly budget for tools?
- How important is visual customization to your brand?
- Will you need multiple team members accessing the platform?
- Do you need built-in scheduling or can you embed calendar links?
Getting Started: Your Service Business Deserves Better Than Shopify
Shopify excels at helping product-based businesses manage inventory and fulfill orders. But as a service provider, you need tools designed for relationship building, expertise showcasing, and rapid deployment.
The most successful coaches, consultants, and freelancers understand that time spent wrestling with overly complex platforms is time not spent serving clients and growing revenue.
Ready to Make the Switch?
Start with Puny.bz's free plan and experience how quickly you can go from concept to live service page. No technical expertise required, no complex setup process, and no commitment until you're ready to scale.
Want to see it in action first? Book a free demo to see how Puny.bz can work for your specific service business.
Your expertise deserves a platform that works as hard as you do.
Start your free Puny.bz account →
Need help choosing the right platform for your specific service business? Book a free consultation to see how Puny.bz can accelerate your online growth in under 5 minutes.
Frequently Asked Questions
Can I switch from Shopify to these alternatives easily?
Most alternatives offer migration assistance or simple export/import processes. Puny.bz makes it especially easy since you're building focused service pages rather than complex product catalogs.
Which platform offers the best value for money?
For service providers, Puny.bz offers the best combination of features, ease of use, and fair revenue sharing. The 97% revenue retention on the premium plan beats most competitors.
Do I need technical skills to use these platforms?
No. All recommended alternatives are designed for non-technical users. Puny.bz, in particular, requires zero coding knowledge — if you can use social media, you can build a professional service page.
How long does it take to set up each platform?
- Puny.bz: 5-10 minutes for a complete service page
- Linktree: 2-5 minutes for basic link organization
- Calendly: 10-15 minutes for scheduling setup
- Squarespace/Wix: 2-4 hours for custom design
- WordPress: Several hours to days depending on complexity
Can these platforms handle payment processing?
Yes, most alternatives support payment processing. Puny.bz integrates with Stripe and ATH Móvil, Squarespace and Wix have built-in payment systems, and Calendly works with various payment processors.
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