When most entrepreneurs decide to "get online," the first thing they think about is a website. They hire a designer, spend between $1,000 and $5,000, wait weeks, and when the site is finally live, it's hard to update, slow, and their clients are still messaging them on WhatsApp anyway.
The good news: you don't need a website to sell online in 2025. What you need is a link that does everything, and today we'll show you how.
Why a traditional website isn't right for you (yet)
Websites are powerful tools, but they have a fundamental problem for small businesses: they require constant maintenance, technical know-how, and money. Every content update depends on someone else. Want to change a price? You have to wait for the developer.
For a personal trainer, a nail salon, or a freelance photographer, that model makes no sense. Your business moves fast. Your prices change. Your services evolve. You need something you can control yourself, from your phone, in minutes.
What you actually need: one link that does it all
Imagine having a single link, something like puny.bz/yourname, where your clients can:
- See all your services and pricing
- Book an appointment and pay at the same time
- Buy your digital products (PDFs, courses, plans)
- Fill out quote request forms
- Browse your portfolio
- Follow you on social media
That link goes in your Instagram bio, your business card, your WhatsApp messages. One place for everything your business needs.
The 3 things that actually matter for selling online
1. A way to get paid
Without online payments, there's no online business. You need to accept credit cards, digital wallets, or bank transfers. The client who wants to pay you right now at 11pm can't wait until you open tomorrow.
2. A way to book appointments
If you sell services, the "message me to schedule" process is a filter that eliminates clients. A booking system where clients see your availability and book themselves, without you having to respond to anything, multiplies your appointments.
3. A place where people can find you
It doesn't need to be a 10-page website. It needs to be a clear, professional, easy-to-share link. With your photo, your name, your services, and a button to take action.
The most common mistake: waiting until you're "ready"
Many entrepreneurs stay stuck in preparation mode. "When I get my logo done," "when I save up for a website," "when I have more clients." The problem: clients don't wait. Your competition doesn't wait.
The perfect digital presence doesn't exist. What does exist is starting today with what you have and improving along the way. A basic link that works today is worth more than a perfect website that'll be ready in six months.
How to get started in under an hour
With Puny you can have all of this running today:
- Your profile with photo and bio
- A booking calendar with integrated payments
- Your service catalog or online store
- Links to all your social media
- A lead capture form
No designers, no code, no waiting. Just you, your phone, and 30 minutes.
A digital presence isn't about having the prettiest website. It's about your clients being able to find you, understand what you offer, and pay you, without friction. You can have that today.