How to Sell a Product on Pre-Order (Even If It’s Not Ready Yet)
Puny.bz
June 10, 2025
3 min read
Got an amazing idea but your product isn’t finished yet? Wondering if you can start selling before everything is ready? Yes, you can—and more and more entrepreneurs are doing it every day.
This strategy, known as pre-order selling, allows you to validate your idea, generate early income, and build a community even before you launch. At Puny.bz, we give you the tools to do it easily.
What Is a Pre-Order and Why Is It Useful?
A pre-order is when you sell a product or service before it’s fully developed or available. It allows you to:
- Test demand without a full launch.
- Fund part of the development with early sales.
- Start building relationships with your future customers.
It’s a common technique in industries like tech, books, online courses, video games, and fashion—and increasingly popular with independent creators and small businesses.
How to Run a Successful Pre-Order Campaign (Step by Step)
1. Create a Simple Way to Collect Interest
You don’t need a fancy online store. You can use:
- Google Forms, Typeform, or better yet, a landing page with Puny.bz.
- Ask for name, email, and optionally a phone number.
💡 The key is to be able to reach your interested buyers and keep them informed.
2. Design a Clear, Irresistible Offer
Your page should answer:
- What are you selling?
- Why should they trust you?
- What do they get if they buy now?
Example:
“Pre-order today and get 20% off + exclusive community access.”
3. Build Hype and Validate on Social Media
Use pre-launch marketing (like video game companies do):
- Share sneak peeks of your product.
- Show fragments, renders, prototypes, or samples.
- Tell the story behind your product.
- Use Reels, short videos, polls, and teasers to measure interest.
💬 Got questions? Join our Discord community and connect with other creators launching their own projects.
4. Set a Launch Date
Without a clear date, it’s easy to keep delaying. Set a date that’s:
- Realistic—give yourself time to deliver.
- Strategic—create urgency in your campaigns.
You can even add a countdown on your website or social profiles.
5. Deliver on Your Promises (or Lose Their Trust)
Whatever you promise in your pre-order, deliver it. Failing to do so can damage your reputation. Some tips:
- Be transparent about delays.
- Send updates via email or social media.
- Offer refunds if you can’t deliver on time.
🎮 Video games are sold years in advance—but if they disappoint, communities push back. Don’t make the same mistake.
Common Questions About Pre-Orders
How long should a pre-order last?
It depends on the product, but generally between 2 to 6 weeks—long enough to build momentum without losing attention.
What are the risks?
- Missing the delivery deadline.
- Not reaching a minimum number of buyers.
- Overpromising things you can’t deliver.
✅ Solution: plan carefully, communicate clearly, and have a fallback plan.
What if I don’t have a community yet?
Start now! Share valuable content, use WhatsApp groups, social media, forms, or a simple newsletter. And of course, join Puny.bz’s Discord to connect with other creators.
Tools to Help You Launch Your Pre-Order
- A landing page on Puny.bz
- Forms (Google Forms, Typeform)
- A launch calendar
- Simple automations (emails, waitlists)
- Your distribution channels (Instagram, TikTok, email, Discord)
Final Thoughts: Validate Before You Invest
Launching a product that isn’t ready is no longer risky—if you do it the smart way. Pre-orders are a valid, profitable strategy that’s gaining traction throughout Latin America and beyond.
So remember:
- Collect emails.
- Create valuable content.
- Build anticipation.
- Keep your promises.
- And most importantly… launch it.
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See you in the next post.